ABOUT ASEA AND RENU 28
ASEA is a growing direct-sales phenomenon born from the vision, passion, and Fortune-500 experience of company founder Verdis Norton.
What Does ASEA Mean?
The word asea means from the sea—a timeless symbol of rejuvenation, rebirth, and healing.
This word and concept resonated with our founders, since our mission focuses on cellular health. Cells are the most basic structural unit of human life and help facilitate the revitalization of all of the body’s major systems. The ASEA name, for both the company and its products, signifies true, foundational revitalization.
Norton, who established a reputation as a leading business strategist after a long, distinguished career working for and consulting with top multinational companies, found himself serving on the board of a small biotech company. The company was working on groundbreaking technology related to the science of redox signaling molecules—life-sustaining cellular messengers that help protect, rejuvenate, and keep cells functioning at optimal levels.
Knowing that supplementing the body’s native supply of redox signaling molecules would optimize cellular function and overall health and wellness, the goal of this company was to recreate these molecules outside the human body and produce them in a consumable product. When the company ran into financial challenges and was forced to sell the redox signaling technology it developed, Norton, recognizing the enormous significance and potential of this concept, partnered with associate Jim Pack to purchase the technology.
Working with a team of researchers, the partners commissioned them to develop this pioneering product concept with a three-fold mission: further the stability of the redox signaling molecules in the product, identify and facilitate safety testing and quality control, and commercialize the product so it could be produced in large amounts.
After extensive research and laboratory testing, the breakthrough came. The product that would come to be protected by multiple patents now not only contained active redox signaling molecules, they were shelf-stable and could be taken to the masses. Just by existing, this new product had created an entirely new category in health and wellness.
The next question that was posed to ASEA founders was how to take this remarkable new product to a global market. Both founders were from a traditional business background and understood the challenge and costs of introducing global consumers to a novel technology. After considerable research, they recognized that the powerful direct-sales model represented the best way to reach the most consumers while educating them on the value of this groundbreaking product. The more they researched, the more they fell in love with the empowering nature of direct sales, which enables independent business owners to define the quality of their lives and live out their own dreams.
The product, ASEA Redox Supplement, was now ready. The sales model was in place. ASEA formerly launched in 2010.
In 2014, the company introduced RENU 28, a revitalizing whole-body skin gel that also leverages the benefits of redox signaling molecules from the outside in. Both of ASEA’s products are produced in its 33,000 square foot state-of-the-art production facility, which is FDA registered, NSF Certified and GMP compliant.
Since its launch, ASEA has enjoyed burgeoning success and today operates in 25 international markets. Five years since its founding, ASEA is profitable and financially strong. In 2015, Direct Selling News named ASEA one of the top 100 direct sales companies in the world.
Today, following in the tradition of now-retired founder Verdis Norton, his son Tyler Norton chairs the board while CEO Charles F. Funke, President Jarom Webb, and Executive Vice President Kurt Richards are moving ASEA into the next phase of strategic growth. Their goal is to continue to push the boundaries of what’s possible in the cellular health category and to help hundreds of thousands of people around the world live a healthier life, while achieving their own personal and financial aspirations and dreams.